Parlons Red Bull (ou Impact, remplacez (...) par (...):
“If we don’t create the market, it doesn’t exist,” says
Dietrich Mateschitz. [le fondateur de Red Bull]
http://www.redbull.com/images/historyse ... M_Sept.pdf
...
"We have no real material assets,
our asset is the brand.” / Dietrich Mateschiz
‘To advertise oneself is not good. We don't say “come
and look at how wonderful we are everybody”. That
would not be laid back. That would be aggressive, oldstyle
marketing. It's always better to let others say how
great we are’, states Kastner.
http://www.little-miss-copywrite.co.uk/ ... d_bull.pdf
Et :
"They want to say1 [les buveurs de Red Bull/fans de l'Impact] “I am
like the personality of this can[shirt?]”. They want to say we are
professional. We are smart. We are good at sport. We
first kissed a girl when we were twelve. We smoked
cigarettes very early. Maybe we've spent a night in
prison before because of a big party we had. But we are
smart, we don't spend all our time getting drunk."
Bon ok, la dernière phrase... mais ¸ ça peut être un plus.
Pourquoi vous pensez que les gens attendent des heures dans le frette dans les rues de Québec, dans l'espoir de peut-être voir le coin d'un gars qui va se péter la gueule en patins (Red Bull Crashed Ice)?
À cause de la foule.
La foule est là à cause de la foule.
En plus, si on peut compter des buts et planter TFC, bin là, c'est le party assuré.
Edit: 99% des gens ne comprendront pas mais, merci
After the game is before the game [d'un gars qui avait perdu].
